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The Free Range Duck – An Antidote to Advertising. A simple image promoting nothing, asking nothing; but giving a lot.
The Duck aims to please in the simplest form. To coax a smile as you pass by.
There is no hidden agenda, there is no grand intention, other than to spread the Duck far and wide and bring a bit of light relief in our visually saturated media environment.
As you walk through your world you will find yourself bombarded with a white-noise of images that promise or imply or accuse. We want to find the space in-between this visual cacophony and place there a bit of light, a bit of love, a smile, or even just a thought.
And we want you to help.
Download the Duck, print off the stencil, or send an email to Duck@freerangeduck.com for your Duck Attack pack, and join the many who have been seeking out that space on walls and street signs around the world.
We want the Duck to grow and flourish, so please feel free to help him grow, include him in your own designs, sow the seeds for others, the only condition we ask is that you make no money from the image. This is beyond money. This is Fun.
The duck is licensed under creative commons, meaning it is free for you to download, reproduce and modify, so long as it is not used for commercial gain.
7 Responses to “About”
Winny Chuah Says:
March 30th, 2011 at 5:03 am
Definitely gonna spread the duck. A cute one.
Winny from Actually Rank
Steve Warren Says:
March 31st, 2011 at 5:10 am
Love the stencil. It’s going on the duck house this weekend, as long as it’s not pissing with rain.
Steve Warwick Says:
April 12th, 2011 at 4:04 am
And my duck is going all over my tractor barn! Love it.
For All Year Round Pasture Management
Casey Miller Says:
April 12th, 2011 at 4:48 am
I love what the duck represents! Very cute and clever campaign. How come I’ve never heard of this campaign until now? What happened? It’s very cute and charming. Maybe you can post this in facebook and make a fan page for it so that you can spread the word.
There was a time when I wrote a question in a black card with a silver pen and inserted it in bookstores all over my town. I also added my email address at the bottom and a number of them actually responded. It was an experiment on my part but somehow, it meant a lot of things to those who read it. I might do that again soon. Good luck with your campaign.
Steven Bancroft Says:
April 12th, 2011 at 4:40 pm
Great idea. In our world of consumerism inundated with ads online and off, I simple image promoting nothing is good. I hope your duck flies far and wide.
Edward Sanders Says:
August 28th, 2011 at 12:41 pm
Hahahaha! I love the Free range Duck! I downloaded and will share with everyone I know. Thanks
February 17th, 2012 at 12:56 pm
Hi.. I love the duck! Really!
I’m asking if the duck is free to use for logo design at my own site, based on wordpress theme and i don’t sell it.
Am i allowed?
Thanks for creating the duck.